Followers

Tuesday, 17 April 2012

Reflection of Lecture 5, 6 and 7

Lecture 5 
This particular lecture was voice recorded instead of noted down. Its main message conveyed was about the impact of telling stories through radio and how the audience can react to this type of media. Radio (unfortunately) is dying out in this day and age and society is more reliant on online media sources such as social sites and forums. However, radio is an extremely crucial media form for conveying messages and stories across to its publics as there is no visuals to entice the listeners, simply a voice that must properly execute the news story or bulletin appropriately. Storytelling is a skill that is hard to acquire, especially when you can't see the person you are speaking it to! Therefore, I find radio a rather powerful tool in storytelling and conversing to others in general and find it extremely saddening that it is used less and less these days.

Lecture 6
The entire lecture was focused around commercial media, what it consisted of and the functions and challenges that arise from this type of media. Commercial media survives or fails on business success and can come in many shapes or forms such as Fox sports, NRL, Sky News, 20th century Fox, The Courier Mail, National Geographic Channel, Brisbane times, Financial review, The age, domain.com.au, mycareer.com.au, RSVP and so on. However, the most interesting factor about commercial media is the negative portrayal it has and the many challenges it has to face. John Macmanus even commented on saying that commercial media is corrupt, has a lack of quality and the profit it acquires over-rides social responsibility. The world of commercial media is an extremely tough industry to enter into due to the many challenges it must face and criticism towards "ethical" policies it may have to make a profit or revenue. 


Lecture 7
In contrast to Lecture 6, this particular topic was about public media and how it is all about the appeal to the person/public as well as maintaining a public service ethos. Public media is about keeping the credibility that is instilled upon it right from the start and providing services across a wide range of news programs and TV shows. The style must have a sense of professionalism to it whilst still upholding the importance factor of the program instead of the interest. The audience is probably the most important aspect of public media as it is all about engaging and informing the public of news and other issues that are happening in our society. In-dependency and quality of the information presented are also contributing factors to create a successful public media medium.  


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